Over 66% of women who want to experience the great outdoors fear for their safety.
Going out into the wilderness when on your period is both uncomfortable because there is a lack of places to dispose pads and tampons or boil menstrual cups; and dangerous, due to natural predators with keen senses of smell; causing women to avoid the outdoors all together, while on their period.
NorthFace is on a mission to support and encourage women in their explorations by providing a product made to fit their needs that have largely been overlooked.
The North Face invents UNDETECTABLES the world’s first instantly biodegradable tampon, using UVB light technology.
Women will be able to find Undetectables in dispensers placed along the most travelled trails around the US as well available in all North Face stores.
At the start of these trails or at midway points- women will find Undetectables in tamper proof tampon dispensers or from park rangers.