Vans Bond

The Vans pro shoe with its famous waffle bonding sole aims to strengthen the bond between skater kids and their parents.
Category
Advertising
Client
Vans
CINELIMITE.COM

VANS BOND

Conflicts between parents and their children are often caused by parents not understanding and supporting their children's passions.

The Vans pro shoe with its famous waffle bonding sole aims to strengthen the bond between skater kids and their parents.

Vans will create limited edition pro shoes which can only be obtained when both parent & child come to a store together.

Along the way, parents are educated on the art of  skateboarding with in-store installations.